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長安大學經濟與管理學院
學科介紹
工商管理學科組
超級管理員
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長安大學工商管理學科的培育和發展已有60多年歷史。1965年,在原運輸管理本科專業中設立了公路運輸企業管理方向;1978年,在全國率先設立了公路運輸財務與會計本科專業。2003年,獲得會計學、企業管理、技術經濟及管理、旅游管理4個二級學科碩士授予權;2005年,獲得工商管理一級學科碩士研究生授予權;2010年,獲得工商管理碩士(MBA)碩士學位授予權。截至目前,已形成了涵蓋物流與供應鏈管理、會計學與財務管理、營銷管理、組織行為與人力資源管理、旅游管理5個學術型研究生培養方向,工商管理碩士(MBA)、會計碩士(MPAcc)2個專業型碩士,以及工商管理、會計學、市場營銷等本科專業在內相對完整的工商管理學科體系。

工商管理一級學科

學科方向設置:

(1)陸港物流與供應鏈管理。本學科方向注重現代物流與供應鏈前沿問題及交叉問題的研究,與國家“一帶一路”倡議、制造強國戰略、“三個經濟”戰略等緊密結合,研究構建和拓展中國背景下的供應鏈管理理論。同時,關注全球化背景、突發事件背景下物流供應鏈的挑戰與對策研究。研究領域主要包括供應鏈戰略管理、企業物流與供應鏈的構建與優化、綠色供應鏈管理、供應鏈運作的協調管理、供應鏈創新與應用、物流服務鏈管理等。

(2)公司財務與資本市場。在傳統的交通行業財務管理的基礎上,逐漸向工程建設、制造業、互聯網、金融保險和其它現代服務行業等領域滲透,圍繞基礎設施特許經營財務管理、基礎設施特許經營投融資研究方面展開研究。重點圍繞物流風險成本識別與計量、上市公司治理與信息披露、投資者保護、會計信息化、網絡環境下的會計創新等領域展開研究。

(3)營銷管理與服務創新。本學科方向注重現代營銷發展與變革,依托多項國家級課題,探索中國新興市場背景下,不同行業中的關系營銷、營銷治理與效率提升等問題。特別是網絡經濟的興起與大數據的廣泛應用對于營銷理論與營銷渠道治理帶來的挑戰與機遇。具體研究領域涉及品牌商渠道決策、渠道管理和渠道控制的理論機制和驅動因素研究、“互聯網+”背景下的渠道變革研究、多銷售渠道主體間競爭和合作博弈策略分析、多渠道模式對消費者滿意度和品牌忠誠度的影響機制和作用路徑探究等。

(4)文化旅游與運營管理。發揮學科交叉優勢,開展旅游業經營與管理、旅游交通等研究,持續為我國快速發展的旅游業提供學術支持。具體研究領域涉及旅游企業管理、旅游市場、旅游者行為等,以及旅游交通融合創新模式、旅游者交通需求分析、旅游交通服務體系等領域等內容。

Discipline orientation:

(1)Logistics and supply chain management. This discipline focuses on questions of modern logistics and supply chain. Integrated with the national strategy of "one belt one road", “manufacturing”, "the three economic", this filed develops and construct supply chain management theories under the new environment. At the same time, it focuses on the challenges and countermeasures of logistics supply chain under the background of globalization and emergencies. Research fields mainly include supply chain strategic management, enterprise logistics and supply chain construction and optimization, green supply chain management, supply chain operation coordination management, supply chain innovation and application, logistics service chain management, etc.

(2) Financial management and accounting. Based on the traditional financial management of the transportation industry, this field gradually penetrates into the fields of engineering construction, manufacturing industry, internet, finance and insurance and other modern service industries, and conducts researches on the financial management, investment and financing of infrastructure franchise. It focuses on researches on identification and measurement of logistics risk cost, listed company governance and information disclosure, investor protection, accounting information, accounting innovation under the network environment, etc..

(3) Marketing management. This discipline pays attention to the development and reform of modern marketing. It relies on a number of national projects to explore the issues of relationship marketing, marketing governance and efficiency improvement in distinct industries. In particular, the rise of network economy and the wide application of big data bring challenges and opportunities to marketing theory and marketing channel governance. Research fields include channel alternative decisions, channel management and channel control theory, marketing channel reform under the background of "internet +", marketing channel coopetition strategy analysis among multi-subjects, multi-channel model effects on consumer satisfaction and brand loyalty, etc..

(4) Tourism management. To give full play to the interdisciplinary advantages, this field carries out researches on tourism operation and management, tourism transportation, etc.. It provides academic support and suggestions for Chinese rapidly developing tourism industry. The specific research field involves tourism enterprise management, tourism market, tourist behavior, and tourism transportation integration innovation model, tourist traffic demand analysis, tourism transportation service system etc..